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A list of prompts for compelling copywriting

TIP
24.05.17

Copywriting plays a critical role in marketing and advertising. Well-written copy can capture a reader's attention and spark interest in a product or service. Effective copywriting requires a strategy to engage your readers, and you can use a variety of prompts to help you do this.

Write a headline that grabs the reader's attention

In copywriting, your headline is the first gateway to your reader's attention. You can consider the following factors when writing a headline

  • Headlines with numbers
    Utilizing numbers, such as “5 ways to increase sales,” can add specificity.

  • Question-type titles
    “Are you solving your skin problems with OO?” piques the reader's curiosity.

  • Curious headlines
    Titles like “How to double your salary if you know this” can pique the reader's curiosity.

Pose a problem and offer a solution

Readers are looking for information that will solve their problems, so it's important in copywriting to identify their pain points and offer solutions to them.

  • Identify the reader's pain points
    Try addressing your reader's pain points directly, such as “What are some effective ways to combat tiredness after work?”

  • Offer a solution to the problem
    Provide a concrete solution to the problem, such as “This will make your fatigue disappear!”

  • Use specific examples
    Be more persuasive with real-life examples, such as “Mr. A solved his fatigue with this method”.

Copywriting for emotional appeal

People respond more readily to messages that appeal to their emotions. Use emotional elements in your copywriting, too.

  • Build empathy
    You can build empathy with your readers with phrases like, “Do you struggle with tiredness throughout the day?”

  • Utilize storytelling techniques
    Telling a story related to your product or service in a storytelling format can trigger emotions in your readers.

  • Use positive imagery
    Utilizing positive imagery, such as “How to wake up refreshed!” can leave a good impression on readers.

Use copy that triggers action

The ultimate goal of copywriting is to inspire your readers to take action. To do this, you can utilize phrases such as

  • Clear calls to action
    Give a clear call to action, such as “Click now!” or “Get a discounted price today only.”

  • Emphasize the benefits of the action
    Emphasize the benefits of the action, like “This product will make you healthier”.

  • Create a sense of urgency
    You can create a sense of urgency with phrases such as “Selling out fast!”, “Only the first 100 people to take advantage of this offer”.

Compose concise, clear sentences

Copywriting should be concise and clear. It's important to organize your sentences so that readers can easily understand them.

  • Use short, concise sentences
    Use short, concise sentences rather than wordy ones.

  • Avoid jargon and difficult words
    Avoid jargon and difficult words that are difficult for readers to understand.

  • Use active voice sentences
    Utilizing active voice sentences, such as “I've prepared it for you,” makes your message more personal.

Copywriting with credibility

Credibility is a very important aspect of copywriting. Try these elements to help readers trust your message.

  • Use data and statistics
    Presenting concrete data and statistics can add credibility to your message.

  • Cite expert opinions
    Quoting expert opinions in your field can add authority to your message.

  • Showcase customer reviews and examples
    Providing reviews or examples from real customers can add authenticity to your message.

Prompts for attention-grabbing copywriting

Korean and English Catchphrase Generator

Writing catchphrases can be a challenge. However, you can use the prompts here to easily get catchphrases for both Korean and English. Enter your product description and get 20 different catchphrases!

Catchphrase generator for Korean and English

Writing copy using the AIDA framework

Learn the art of writing compelling copy that grabs attention and converts with the AIDA framework. Demonstrate your expertise while learning proven techniques to capture attention, spark interest, arouse desire, and inspire action.

Master the AIDA Framework to Boost Sales

Eliminating unnecessary words in copywriting

Cutting unnecessary words from your copywriting can be a challenge. Use the prompts here to learn how to remove unnecessary words and optimize your content for clarity and persuasiveness to increase conversions.

To Check Copy for Unnecessary Words

Write readable copywriting

Learn how to turn complex, jargon-heavy sales copywriting into clear, persuasive, and accessible content! This prompt provides expert guidance for refining language, improving readability, and staying persuasive while staying true to your brand's voice.

To Improve Readability of Copy

Write copywriting for A/B testing

Learn how to create compelling sales copy for different audiences. This prompt explains how to write three types of sales copy for effective A/B testing: emotional appeals, rational benefits, and a creative blend of the two. Learn techniques for enhancing your storytelling, elaborating on product details, and introducing innovative calls to action that drive conversions.

Mastering Sales Copy Through A/B Testing: 3 Innovative Variants Explained

FAQ

Q. What should I look for in good copywriting?

A. First and foremost, it's important to understand your readers. You need to know their interests, concerns, and needs, and then tailor your message to them.

Q. What are the most important points when writing a subject line?

A. It's important to choose compelling keywords that will grab the reader's attention. It's also a good idea to consider SEO and incorporate your keywords naturally into the title.

Q. What are the benefits of utilizing storytelling techniques?

A. Storytelling techniques can help you engage your readers' emotions and increase their engagement and empathy with your message. They can also make your message more memorable.

Q. Why is it important to utilize customer reviews?

A. Customer reviews are effective in increasing the authenticity and credibility of your message because they are based on the experiences of real users. Positive reviews of your product or service can also have a significant impact on a potential customer's decision to purchase.

Q. What should I do to improve my copywriting skills?

A. For starters, it's helpful to analyze advertising and marketing examples from different sectors. It's also important to practice consistently to improve your writing skills and develop an understanding of trends and consumer psychology.